Industry Veteran Joe Barrett Named Head of Sales for PBS Distribution

Posted by Shannon Wilson on

Industry Veteran Joe Barrett Named Head of Sales

for PBS Distribution

Arlington, VA February 18, 2016 – David Bernstein and Andrea Downing, Co-Presidents of PBS Distribution, the leading media distributor for the public television community, announced today that home entertainment industry veteran Joe Barrett has been named head of sales for physical goods. Mr. Barrett, who has a reputation in the industry as a visionary leader and is the recipient of numerous vendor awards, will report directly to Co-President Andrea Downing beginning February 22.

Mr. Barrett will provide PBS Distribution with his senior sales experience and strategic leadership to continue the company’s position as a leader in physical goods media distribution.  He will be responsible for creating and managing all retail strategy, including retail development, retail marketing and pricing. 

Ms. Downing comments, “We are thrilled that Joe is joining the PBS Distribution team to lead our sales efforts. He brings vast experience in the home entertainment packaged goods space and we are confident that his leadership and innovative ideas will expand our presence at retail.”

“I am excited to join PBS Distribution and the outstanding people there,” said Mr. Barrett. “PBS Distribution has amazing, high-quality content, both upcoming and as part of their ever-growing library.  I am eager to lead their exceptional sales team and continue to build strong sales strategies.”

Mr. Barrett has over 20 years of experience in the home entertainment sales business. He joins PBS Distribution from 21st Century Fox Home Entertainment where he spent 18 years of his career. He most recently served as Senior Vice President for the Home Entertainment Division. There, Mr. Barrett held P&L revenue and growth accountability for the National Accounts division and Distribution sales channels. He was responsible for devising, planning and executing divisional strategies, exceeding financial targets of the organization. Mr. Barrett’s expertise includes driving business from the major distribution channels, including grocery/drug, club, distribution, specialty and mass.

Mr. Barrett currently resides in Boston, Massachusetts.



PBS Distribution is the leading media distributor for the public television community, both domestically and internationally, extending the reach of these programs beyond broadcast while generating revenue for the public television system, stations, and producers.

PBS Distribution offers a diverse range of programming to our customers, including Ken Burns’s films (The Civil War, The National Parks, The Roosevelts), documentaries from award-winning series such as NOVA (The Fabric of the Cosmos, Earth from Space), FRONTLINE (Losing Iraq,Secrets of the Vatican), AMERICAN MASTERS (Dorothea Lange: Grab a Hunk of Lightning, Johnny Carson: King of Late Night), NATURE (My Life as a Turkey, Hummingbirds ), and AMERICAN EXPERIENCE (JFK, The Amish, Freedom Riders), dramas from MASTERPIECE (Downton Abbey, Mr. Selfridge, Inspector Lewis), as well as films from independent producers (Makers: Women Who Made America, The African Americans, Shakespeare Uncovered), and popular children’s programming including DANIEL TIGER’S NEIGHBORHOOD, WILD KRATTS, CAILLOU, DINOSAUR TRAIN, PEG + CAT, and ARTHUR. PBS Distribution offers consumers high-quality content in multiple formats including DVD, Blu-ray, digital download, and digital streaming, and is also a leading source for factual content for international broadcast, cable, and satellite services.